While I do not entirely agree with the image that Lululemon has created about what a yogi should look like, I do buy their clothes and thus help represent and advertise for them when I’m on my mat.
When I was entering high school I remember when yoga pants became the major trend for women and girls. Lululemon became a household name and I used to ask for Lululemon gift cards from my family for every birthday and holiday gift.
While some would criticize the company for how expensive their products were, the majority of people supported the overall themes of the company, which center on holistic health and mindfulness. This image was eclipsed, however, in 2013 when one scandal after another led to Lululemon losing its ‘yogi mind’ reputation.
Take a look…