While doing some research for my own website I decided to see what would pop-up if I searched for “beginner yoga poses”…
First hit on Google was the Yoga Journal, which I invite you to check out for yourself as it is an excellent resource for a wide variety of yoga knowledge.
To the best of my understand, the purpose of the online Yoga Journal is to provide a platform for users to find articles regarding a wide variety of different topics relating to yoga. In technical terms this type of site is known as a hypertext as it is a “system of interconnected writing/text/knowledge, that expands knowledge through connection” (quote from my college professor).
Since this site is so successful I want to take some time to understand some to the tools and tactics it uses to achieve this goal.
Access: The Yoga Journal is extremely accessible to anyone with a computer and internet connection. Google almost anything about yoga and the Yoga Journal will be one of your top hits.
Circulation and Economics: The Yoga Journal is both an online and printed magazine. When you first enter the site there is a pop up for a subscription that they hope you will buy. There are also advertisements along the side of the scene which is another source of revenue for the organization based on how much virtual traffic is on the page.
Identity: The website and overall company have a clear brand that they do not waiver from, thus creating a consistent identity for the user of the site. This brand is both consistent with and perpetuates what you would expect on a yoga website as far as the content included and pictures used as the covers of articles.
Media: There is a small section of links to videos, but besides that pretty much the only media used are links to articles. Within specific articles themselves there may be other forms of media, however on the site as whole there are only pictures and then a title with a description of the articles.
Navigation: The user is completely responsible for finding and selecting which articles they read. There is no specific direction or location that the site leads you to.
Absorption: Since it is solely up to the reader to decide which articles to read the experience of every person the site will be unique based on which articles they choose to click and read. These fragments of information that each users absorbs are then compiled into a knowledge base about yoga that is unique to each individual.
Interaction: This compiling of information is the only clear interaction that users have with the site as there is no comments section or chat rooms for discussion that are easily accessible.
As a site and company, the Yoga Journal does a great job at putting a large range of information all in one place. I love the general themes and categories that they focus on, however I think that for my own site that I would like to make the experience more interactive for the user and a bit easier to navigate. Once again, be on the look out my site will be up and running in the next few weeks.